Multichannel customer experience based on personalized marketing actions
Personalized marketing cloud platform powered by Pervasive Technologies provides modern machine learning algorithms encompassing main e-commerce and retailers' needs.
Companies applying the AI Marketing solution are able to increase conversion due to accurate results to searches and recommendations and to increase the average value of the shopping cart. When the communication with customers is personalized during the complete shopping experience, incomes of sending personalized e-mails are higher and drop-out clients' ratio is reduced.
By means of an intelligent categorization engine that allows to organize the products in categories and families in a semiautomatic way.
Using a powerful recommendation engine based on machine learning to predict the most relevant product recommendations in each customer interaction.
Presenting highly relevant content for each individual customer in any of the buying channels -web, mobile, in-store-, increasing the conversion.
By means of an intelligent search engine capable of combining semantic analytics and categories, personalizing the result for each user according to the
Conversion Rate (CR).
Applying advanced analytics algorithms and ML that generate personalized recommendations of products (contents) and automating the process through the use of email layouts.