Churn analysis in eCommerce

The cost of acquiring a new customer is by far higher then the cost of retaining an existing customer. Analytics can help you know in advance which customers are going to churn and why. It is important to analyse your customer data to identify which customers are most likely to switch to a competitor and […]

La importancia de optimizar search engines en eCommerce

Aplicación de Analytics & data mining, Natural Language Processing y Machine Learning. Los search engine de los site eCommerce, especialmente en long tail, se han transformado en una herramienta fundamental en el proceso de compra, sobretodo cuando los usuarios comparan productos o precios entre diferentes sites. Las herramientas analíticas y de data mining (Analytics & data […]